Any “SEO” worth their weight in salt would agree that if you want to optimize a document for the Web, the process begins with Keyword Research; otherwise, you are just guessing, and as I’ve always said, “being #1 for a phrase no one is looking for is tantamount to being #1000 for a phrase that does have a searching audience.” To remove the guesswork from my keyword marketing efforts, I begin by using professional tools. There are several that I prefer and are good enough that I pay for their usage. I pay for the use of them and I use these often in my work, providing expert SEO services. I will be discussing these tools in future posts and getting into the real goods in the Ashram. Stay tuned!