You may have heard of “indicator species?” Like green tree frogs, for example, which indicate the health of an eco-system?
There are some searches you can do on the Web which will help you indicate the health of your search marketing efforts.
Usually, from the get go, when someone contacts me to help them, there are some things I want to know about the domain as soon as is possible. Historical data is most helpful, how old is the domain, how old is the current Web site, are there recently lost positions, and any details about previous search marketing efforts are always helpful, but the two indicator searches I like to perform tell me very important information,
1. Saturation: how many pages of your site are crawlable and indexed, and in Google are all the pages in the main index or have a percentage of the domains pages moved to the supplemental index? and
2. Popularity: how many other Web pages are linking to you, who are they and what are they saying about you. In my next two posts I’ll show you how to get this information using “operator” or “command Line” searches.