I’d like to share some of my ideas regarding finding a real SEO expert to work with.
Some questions you might ask are:
1. Can I talk with the person who will be doing my optimization and marketing work? (you don’t really want to talk to a sales rep or even the manager as much as seeing if you can communicate well with the person executing your work and do they themselves have a deep understanding of SEO or are they just an employee who has their fingers crossed on the other side of the phone. Don’t be sold by a hotshot and then delivered to some newbie account manager. You don’t want to be part of a learning curve)
2. How many years have you been providing SEO? (Remember, it takes ten years at anything to truly gain a degree of mastery)
3. What is the process utilized that will help me realize my goals with SEO marketing? (An expert can answer this question without hesitation in a clear and informative manner)
4. Do you guarantee top positions in Google? (This is a trick question. Google has published: “No person can guarantee positions in Google.” The only true guarantee for positions is by using pay per click to get listed in the “sponsored” section of the results pages. “No” is the better answer to this question. definitely beware of any “SEO expert” who offers a “money back guarantee” as they know their own abilities as well as their limitations and will tend to word the contract with loopholes that allow them to keep your investment if they can not get you top positions as promised. True Search Optimization is an art form and some science, coupled with some very cool software applications, a lot of passion and some downright gritty experience. If the “SEO expert” says “yes” to this question, keep shopping)
5. Can you show me that you have a track record of being able to get your clients to the top of the organic search positions? (this is the natural question to follow a “no” answer to the previous question)
6. Can you provide references? (Check more than three)
7. Can you show me how your own site performs for your industry keywords? (If they are an Expert at SEO, claiming to be able to help you to rank and position and convert better, wouldn’t you agree that they should also be able to do well for their own business?)
7. What is the first step to helping me? (Pro answers will be “rehabilitative analysis” or “keyword research” or something along those lines).
There is more. Maybe I’ll comment them in later. or you can comment on this. If you would like more information and tips about hiring an SEO Expert you can also contact me, maybe hire me or hire me to help you hire an appropriate SEO. Search optimization professional.
I guess the moral of the post is: A lot of money is wasted investing in “SEO experts” who just simply are not able to deliver what is possible. Be aware and keep vigilant.