Each Monday of October 2013, Robert Wright presented valuable Internet marketing classes at the Blue Sage Arts Center in Paonia, Colorado. The symposium nearly sold out and the attendees were very enthused and in follow-up polls gave high ratings to both curriculum and investment value. Below you can see the overview as well as the curriculum that was delivered at this Locavore special event.
OVERVIEW
Savvy Internet Marketing Basics for Business
A Four-Part Web Marketing Symposium for Beginners and Intermediates
Presenter: Robert Wright www.MrWebGuru.com
When: Mondays 6:00-7:30pm, October 2013
Where: Blue Sage Arts Center, Paonia, Colorado
Robert Wright, aka “Mr. Web Guru” will be giving a four-part presentation about Internet Marketing basics and essentials for business. This series is given as a Locavore special for residents and companies located in the North Fork Valley of Western Colorado. Since 1999, Robert has helped hundreds of proprietors and corporations take their business to the next level online. Robert is an SEO and Internet marketing expert with over 12 years of practice, training and experience as Web Strategist, Optimizer, Marketer and Consultant. In this series you will learn about solid strategies that will help your business overcome the obstacles of getting found on the Internet and how to improve your branding, engagement and sales online.
CURRICULUM
Week 1 – Monday, October 7
Useful Search Marketing Strategies
The five most important steps to succeeding with a Website and how to think about the commercial Web verses Social Web.
Improving Search Find-ability: A brief history of search engines and social media.
Auditing Your Website: Ask the right questions about your Website and discover why it is not competing as well as it could be in your market-space online. Things you can do to clean your pages source code to make your pages more search engine friendly.
Search Engine Optimization Essentials: Learn about the most important SEO components that you should be paying attention too and why they are important; Domains, URL’s, Titles, Meta-tags, Headers, Links, Text, Images, etc.
Site Clinic: Time allowing, Robert will select a Website owned by one of the attendees and do an impromptu site clinic, followed by questions and answers.
Week 2 – Monday, October 14
About Content: Understand why “content is king” on the Web. Learn about content equity, growth and freshness. Understand why blogging, is important and helpful in business.
Branding and Trust: Learn about the importance of branding for your business, building an online reputation and establishing authority and trust before asking for the sale.
Link Baiting: Learn some great ways to get important links pointing to your site and why these inbound links are critical to your success.
Site Clinic: Time allowing, Robert will select a Website owned by one of the attendees and do an impromptu site clinic, followed by questions and answers.
Week 3 – Monday, October 21
Intelligence: How to do basic competitive intelligence research to reveal what your competition is doing right and why they are beating you in search and sales online and how to close these gaps.
Analytics: Learn the basics of measuring the success of your efforts, what analytical data is important and how to leverage this data to improve your business. Review of some helpful tools for diagnostics and marketing automation.
Site Clinic: Time allowing, Robert will select a Website owned by one of the attendees and do an impromptu site clinic, followed by questions and answers.
Week 4 – Monday, October 28
Social Media: How to determine which, if any, social platforms might be right for your business. Learn the basics of integrating social media with your Website.
Vertical Marketing: Learn what “vertical search” is and why it is ultra-important in any competitive space online; overview of news, local and mobile search, images, video and email marketing strategies.
Cross-Channeling: What is “cross-channel” marketing? Learn ways to re-purpose your media without getting in trouble with search engines.
Site Clinic: Time allowing, Robert will select a Website owned by one of the attendees and do an impromptu site clinic, followed by questions and answers.
*****
This symposium was well received and considered a huge success. Because of the success of these classes, Robert has been invited to give a once a month hands-on workshop at the Blue Sage Arts Center through the Winter months of 2013-2014. These classes will be intensive “how to,” hands on workshops with focus on specific areas important to succeeding online. The first Winternet Marketing Workshop is on Saturday, November 16, 2013.
If you would like to contact Robert about on site, in house training for your business or to teach classes like these in your community, please call: 970-379-2744.
