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competition forensics

Old School Competitive Intelligence – New Age Data Metrics

picture of competitive intelligence process

June 5, 2013 //  by mrwebguru

For over a decade, savvy business owners have found that good competitive intelligence (CI) is extremely valuable; especially when the data gathered is synthesized in a way that it is useable and actionable. Back in the day (I’ve been at this since 1999) one method of CI involved selecting your most important keyword phrase, searching …

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Category: ResearchTag: CI, competition forensics, competition research, competitive intelligence, internet marketing, marketing research, ranking metrics, reputation management, Search Engine Optimization, search marketing expert, seo, social media research, web marketing

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